Best London Discount Passes

If you aren’t careful a trip to London can be a very expensive undertaking. Accommodation, travel, eating out and attraction entry prices can all very quickly add up meaning that the healthy budget you thought you had disappears before you can take a breath. Of course there are ways and means of ensuring that you get the best possible deals from all the different elements which make up a visit to the city, and there are plenty of free attractions to take advantage of whilst in London too.

 One particular way in which you can save money whilst visiting London is to take advantage of a specialised ‘pass’ which can offer discounts on everything from attraction entry prices to dining and leisure activities as well. Some will even secure you free entry into attractions, which is an even better prospect! If this sounds like the kind of thing which would interest you then read on for our top discount passes for use in London:-

 The Ace Card

Marketed as London’s Lifestyle Discount Card, the Ace Card offers the holder discounted deals at around 350 of London’s attractions, restaurants, cinemas, museums, art galleries and even a fitness centre or two. Once you have purchased the Ace Card, it is valid for a 12 month period meaning that if you were to return to London within that timeframe you would be able to use the card again without having to buy another, perfect if you are keen to try out another of the 5 Star city hotels London. A typical deal available from the Ace Card would be receiving two for one entry at attractions including the Cartoon Museum, Whitechapel Art Gallery and the London Bridge Experience or 25% off the final bill at restaurants such as Papaya Tree and Bar Uno. You can even use it in connection with theatres and comedy clubs too so it is a very well rounded discount card to hold. It costs £19.95 one for one card which seems fairly reasonable considering the savings which could be made.

Advantage: Cheaper than its main competitor, the London Pass

Disadvantage: Doesn’t cover many of the big London attractions so perhaps not ideal for a first time visitor to London.

The London Pass

Whilst the London Pass is not technically a ‘discount’ card, it is still a very worthwhile card to know and understand as purchasing one will offer you free entry into over 60 of London’s top attractions, art galleries and museums including the likes of the Tower of London, Westminster Abbey and London Zoo. You can purchase a pass which lasts one day, two days, three days, six days and so on depending on the length of your trip. The saving potential with this card is huge, particularly if you really want to experience some of London’s biggest attractions although there is a major flaw with the London Pass and that is something known as the ‘purse value’. A purse value is basically a cap; so for example, on a one day pass the purse value is £115 meaning you can enter attractions until you reach the cap of £115. This is certainly something worth bearing in mind if you purchase the London Pass with a plan to utilise it as much as possible in a couple of days; once you’ve reached the purse value the card expires and you will no longer be able to use it. You can even purchase an additional travel add-on to the card which will allow you to make use of public transport to reach the attractions on your list too making it very simple; you could step out of the front door of the London City Suites By Montcalm and immediately begin sightseeing. Prices for a one day adult pass start at £59.

Advantage: Lots of main London attractions included

Disadvantage: The purse value cap does put a limitation on how many attractions you can enter which limits overall savings made.


This discount scheme is slightly different from the London Pass and the Ace Card in that you don’t have to pay anything up front. You simply visit the website, select the attraction you want (if it’s there of course!) and then either save the discount voucher to your phone or print it out. Each voucher will secure you 20% off the entry ticket price and the discount will count for up to 6 adults. The Smartsave website covers attractions not only in London but across the United Kingdom, the USA and Europe as well making it a very handy website to bear in mind when travelling. Of course, 20% is not a vast discount and you may find that a larger discount can be secured by booking tickets online, direct with the attraction but it’s worth bearing in mind nonetheless. London attractions covered include KidZania, Chelsea Physic Garden, the London Wetland Centre and Wembley Stadium Tours. You can also download 20% off vouchers for a number of popular restaurants too such as Planet Hollywood London. Using a discount scheme such as this would certainly offer you more money to put towards other elements of your trip, such as a stay in one of the luxury Montcalm Hotels but depending on what you wanted to see and do whilst in London, you might find the other two cards offer a great discount overall.

Advantages: No upfront costs

Disadvantages: You have to remember to print out or download the voucher ahead of time and savings are limited.

 Other ways to save

As we mentioned above, London has a number of wonderful free attractions which can help those on a budget and it’s also worth mentioning the Visitor Oyster Card too. This is a prepaid card which covers most of London’s public transport network and offers you the cheapest fare when travelling. If you purchase a Visitor Oyster Card you can also receive discounted entry prices for some of the city’s biggest attractions too.

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