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Category Archives: Hospitality Trends

The pros and cons of using OTAs and Metasearch engines to gain hotel bookings

A hotel company has to consider what will make them successful in the online world, and how they can reach their customers effectively. Having a website and social media presence is sometimes not enough and firms have to get outside

Why linking social media profiles to an online hotel site will help raise web traffic

In this modern digital age it is very important for hotel websites to sign up to a few social media platforms. The most popular ones are Facebook, Twitter and picture-sharing site Instagram. There should be social media icons on a